Sunday 10 July 2011

... smart shopping...


the tesco virtual supermarket in a subway station of south korea...

in a campaign designed by the seoul branch of advertising agency cheil, tesco homeplus supermarket opened a virtual grocery store, permitting users to shop using their smartphones...

a large wall-length billboard was installed in the station by displaying images and prices of range of common products...
each sign includes a qr codes...
user can simply scan the code of any product they would like and adding it to their online shopping cart...
after the transaction is completed, things will be delivered to user's home within the day...





keep your face always toward the sunshine... and shadows will fall behind you...
- walt whitman...


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